Have you ever wondered why painful content goes viral and is appreciated by people?
Clever people tend to make fun of “painful content.”
Thanks to AI, the advantage of smartness is questioned
Empathy, morality and communication are now more important
It may be that being kinder than being wise becomes a value, and it means “giving up pride”
So, this time, I will explain why painful content buzzes (becomes popular).
SUCCESs’ Law
1. Simple
“Simple” in the sense of simplicity It is important that everyone can remember the content of the presentation.
2. Unexpected
“Unexpected” refers to the unexpected, which makes it more impactful to the listener and makes it easier to talk about it in everyday conversations.
3. Concrete
The “concrete” of being concrete creates persuasiveness by explaining the need to deliberately present with specific arguments and examples.
4. Credible
4, “Credible” of reliability. Showing the opinions, endorsements, and past achievements of people other than the presenter increases credibility.
5. Emotional
Proving with “Emotional” data, which means emotional, is important, but the most important thing is to appeal to the audience’s emotions.
6. Story
6. “Story” that expresses the narrative By presenting the narrative with the background to deciding the content of the presentation, the content will be easier to understand and the originality will increase. This also leads to emotional appeals.
Best Selling Computer Games
Take, for example, Mario.
Why a game in which an airplane hits a missile in that era?
Despite the fact that there were various cool games,
Why did the “red-bearded old man run game” become popular?
You’re curious, aren’t you?
In fact, this is because this old man game is also based on the law of SUCCESs.
Let’s look at them in order
Simple
Mario offered very easy and straightforward gameplay
It’s a simple rule that just jumps and avoids obstacles.
It was easy for anyone to play.
It is also said that “just go to the right”
Unexpected
Mario was a very novel idea for its time
Compared to previous games
Progression by screen scrolling and character jumping operation are new.
There was an element that surprised the player
Concrete
Mario has vivid and clear graphics and sound effects
It provided players with a concrete view of the world.
It also has distinctive character designs and stories that made a strong impression on players.
Credible
Mario is a game developed by Nintendo, a company that was already trusted in the game industry.
High quality was expected
There is also a stage selection function that players can choose according to the difficulty level.
It was possible to play in a way that suits the needs of the player
Emotional
Mario gave players a variety of emotions
A sense of victory, accomplishment, failure or desire to challenge
And attachment to the character itself, etc.
A strong emotional connection was formed between the player and the game
Story
Mario also had a storyline
Mario rescues the princess
It’s an age-old classic story that inspires players with a passionate sense of adventure
Chat-generating AI that makes a stir
Next, let’s take ChatGPT as an example
While many AI apps are launched
Why only ChatGPT exploded
Simple
ChatGPT is a simple product that provides natural text generated by artificial intelligence
So people can easily access and use
Also, it is just a UI with a prompt input field
Unexpected
ChatGPT surprised people in an unexpected way about how it works
People are aware that artificial intelligence, which can have natural dialogues, has become a reality.
I was excited and surprised
Concrete
ChatGPT is a practical application that can be utilized by a large number of people
People are interested in products that are intuitive and actually available
Credible
ChatGPT is a product developed by OpenAI, a world-renowned artificial intelligence research institute.
For this reason, people have confidence and high expectations for this product
Emotional
ChatGPT can bring emotional experiences to people
People turn to natural texts generated by artificial intelligence
Excited, surprised, delighted, and stimulated by creativity
Story
ChatGPT can tell stories about advances in artificial intelligence
People become interested in stories about how this was developed and how it evolved.
You can show interest
Conclusion
By virtue of the SUCCESs law
We believe that we can create hits not only in games but in all fields.
Whether it’s art, science, business, or entertainment.
Bonus: How to make the strongest name recognition of Seiji Nishimura-ryu, which is familiar at Nishimura Clinic
- KGI = Visibility!
- Do not explain the product
- Ignoring Theory
- Pronoun existence: 〇〇
- Be an “” rather than a nice person
- More anti-comments are more successful
- Recognition is credibility
- One impact from exchanging 1000 business cards
- “Easy to understand” rather than “cool”
- gap
- Contrarian
- “I see,” rather than “eh, what?”
- Easy-to-remember naming
- Sense of rhythm rather than meaning
- Makes you want to imitate
- Children can playfully imitate
- timing
- Bruises
- When you set it up, make it grand